Have you been debating whether you want to add a theme to your vacation rental property? Well, there can be some real benefits in doing so. In this blog, we’ll go into these benefits and provide some theme ideas. Let’s get started.
The Benefits of Choosing a Theme
You Can Benefit From Free Publicity
Themed properties give you the opportunity to get in front of a larger audience without having to pay for it. We’ll explain. When a property has a really cool theme, more people will want to share this information. If they visit your property, there will be more picture-worthy moments for them to capture and display on social media. If travel websites and bloggers get wind of your cool theme, they might feature it on their pages. You may even have the option for some cross-promotion. This last idea works when your theme goes well with something else offered locally. You can reach out to the attraction that ties well with your theme and see if they’d be willing to promote your property if you promote what they are offering. This allows you another way to essentially get free marketing.
There Are More Revenue Opportunities
Themed properties give you more opportunities to earn money too. Here’s the thing. When you have a themed property, you can capitalize on it. Selling themed merchandise is one option. Another avenue for more revenue is to offer experiences that work well with your theme. For example, you may offer a tour or a class that ties into the theme of your property.
It Sets You Apart From Competitors
When you choose a theme, it sets your property apart from your competitors. It provides just one more reason for prospective guests to choose you. Some guests may even travel to the location just because they want the experience your theme provides. This may even provide more incentive for people to book with you no matter what time of the year it is.
How To Create a Theme
Consider This As You Choose Your Theme
Picking a theme may take a little time. You will want to put careful consideration into the theme of your choice. Consider ideas that may resonate with a large number of people. Think about what your target audience may be interested in. Remember the locale you’re in and what attractions may bring guests in to visit. Take all of this into consideration as you construct an idea for your theme.
Carefully Tie Everything Together
Once you have an idea for your theme, you’ll need to pull it all together. Be careful not to overwhelm guests or let the rental get too cluttered. Think about some main focal points you can use and how you can pair a few knick-knacks into the mix, without going overboard. Tie the floors and the walls into the theme, this can create a bigger wow factor. Be careful with your color choices. Make sure that the colors you choose go with your theme and pair well together, creating an environment that guests will enjoy being in. Paint colors, flooring choices, murals, and more can all go into creating that ideal theme. Also, keep in mind that you may want to stick to just a few rooms so it doesn’t feel like there’s too much going on (this can also save you a little money). If you’re struggling to decide on a theme or picture what it looks like to pull it all together, we suggest going to Google. Look up vacation rental themes or Airbnb themes and see what’s out there. If you’re a visual person this may help you come up with you’re own unique ideas.
Theme Ideas to Get You Started
There are a lot of themes that you may want to consider. You may want to consider pop culture references like Harry Potter, Friends, Star Wars, Lego, Nintendo, and Marvel, for example. You can also choose a time period like the Victorian Era, The 80s (think how popular Stranger Things is!), the 90s, or medieval times. You may decide to go with another theme too, like a haunted house, game night, or library/bookworm. Remember to consider what attractions are in your locale. For example, if there’s a local amusement park, zoo, aquarium, college, museum, or something else that draws people to your location, you may be able to tie that into your theme.
Themes are a fun way to bring more people to your vacation rental. It can allow you to get in front of a larger audience through free publicity and gives you more earnings potential. It just takes a little time to decide on a theme and pull it all together. If you’d like any help managing your short-term rental, please reach out to us. We’d be happy to discuss with you how to increase marketability and keep guests satisfied. Our website is https://www.propertymanagementinc.com/.
