Owning a vacation home is like owning a business in that you can make good money. Every year, lots of people plan their getaways to unwind from the daily grind.
But there is a lot of research that goes into planning a vacation. People want to make sure they’re choosing the right destination, means of travel and the place they’ll stay.
That’s where owning a vacation home can be lucrative. It provides you with a passive income while people enjoy your property. However, to keep your guest attendance high, you’ll need to consider what sets you apart from others in the industry.
Nowadays, there are a lot of options for vacationers to choose from. Between hotels, motels, traditional bed and breakfasts, Airbnb, glamping and camping, there’s a lot of competition out there. People have a wide range of choices they can sort through, so you need to make sure your property stands out from the crowd.
Consider your audience and what they want from your property
Those looking for a vacation home are probably looking for more of the comforts of home, versus those looking to stay in a campground and wanting an outdoors experience. So, consider what comforts you’ll provide in your vacation home. Try to get into the mindset of your patrons and consider what you’d want if you stayed in a vacation home. What would really make the trip enjoyable?
Go beyond the comforts of home
A vacation is supposed to be more relaxing than being at home. That means people staying in a vacation home will most likely be looking for some extra perks. Consider things you can do to give an edge to the guest experience, something that can provide added comfort that they may not get at home.
Take care of maintenance beforehand
Your vacation home needs to be in top-notch shape. The people staying at your property don’t want a house project to work on when they’re on vacation. They want everything to be working smoothly, so be sure to not only clean the property well but keep the property well maintained. Added perks and excellent property maintenance will allow vacationers to be comfortable in your vacation home.
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Another way to increase the guest experience is to make sure someone is easy to get a hold of if there is an issue. Vacationers don’t want to be bothered, but they do want to know there is someone they can easily reach out to at any time.
Improving the overall guest experience will make your patrons happier. That means they’ll be more likely to leave you with good reviews. These good reviews can be a great selling point to help you bring in more future patrons. They can also help motivate these guests to return.
Stay competitive by marketing your vacation home
Marketing your property is another important step to help you stay competitive. You need to make sure people know about your property and what you have to offer. Reviews are one way to get guests, but you will also want to take extra steps. A great website and social media presence can help you market your property. You can also invest in advertising – traditional or digital. For example, social media advertising provides an affordable way to ensure more people become aware of your property. Don’t be afraid to use different platforms either. You’re more likely to reach a diverse audience that way. If you’re marketing your vacation property to business travelers, you might want to consider LinkedIn or Twitter for business. For families, try Facebook or Instagram.
Owning a vacation home can certainly be a great source of extra income. But it can also take time and effort to set yourself apart from the competition. The good news is PMI can ease the burden and help you exceed guest expectations. PMI can make sure that your home is always beautiful. They can make sure guests get the best treatment and that they have someone to easily reach if there are any unforeseen issues with the house. PMI also goes above and beyond to ensure your guests leave happy. After they leave, they’re encouraged to leave honest reviews that help you build your online presence.
PMI also boosts your exposure. They utilize a service that pushes your vacation home listing out to numerous websites, increasing your exposure and views. This extends your reach beyond the major platforms like Airbnb, Home Away and VRBO. More exposure means more bookings and a healthier bottom line.
Vacations are popular, which makes it lucrative to own a vacation home. However, you need to consider how you can stay competitive in this industry. Most importantly, you need to keep guests happy.
Contact us if you’d like to know all of the ways PMI can help you exceed your guests’ expectations. https://www.propertymanagementinc.com/
