There are a lot of benefits to creating a list that showcases local hot spots and events happening near your rental. This is two-fold too. When you have a list of possible activities and happenings on your online listing, it can encourage more guests to book with you. And, when you include a listing of ideas in a welcome book for guests, it helps them enjoy their stay even more, which increases their satisfaction. We know that when a guest leaves satisfied, they’re more likely to also give you a glowing review online, encourage others to book with you, and even come back another time. Overall, it’s a solid win. In this blog, we’ll explore these benefits in more detail.
Encourages More People To Book With You
Short-term rentals can be a competitive industry. Guests usually have several properties to choose from when they book out in advance. There’s also more competition if guests aren’t sure what locale they’re going to visit and are just looking for a vacation.
One of the ways to encourage more guests to choose your property over competitors is to establish yourself as helpful and knowledgeable. You can do this by creating a detailed online listing that includes local recommended hot spots. When prospective guests see this on the listing, they’ll know that you’re knowledgeable about the local area.
You’ll also gain a reputation as a host who is helpful and wants to see guests have a great time. Another thing to keep in mind is that prospective guests who aren’t sure where they want to travel and are looking at various properties across multiple areas may see this list and be encouraged by all there is to do. This could be the “selling point” that motivates them to book with you and visit your locale instead of another.
Helps Guests Feel Like Locals
Many travelers nowadays want to experience destinations as locals would. They want to check out the hotspots that are loved by locals. However they may not know where to start. Providing them with a great list of local favorites, allows them to start their adventure off with great recommendations. Tell them about your favorite eateries or local activities. Think of ways they can really immerse themselves in the area and share those recommendations with them.
Increases Positive Reviews And Bookings
As we mentioned in the introduction, by creating a better experience for your guests you can benefit from more positive reviews. We know how important it is to get those glowing reviews online. Because it’s a competitive market, prospective guests will be relying on those reviews pretty heavily to choose the property for them. That means you need to do everything you can to try and increase guest satisfaction. One of the ways to do this is to provide them with a list of recommended activities and local hotspots.
The other benefit of guests having a great time is that not only will they leave you a good review online, but they may give you some word-of-mouth advertising by telling their friends, family, and social media network. They also might enjoy it so much that they decide to come back.
It Can Bolster Small Businesses And The Local Community
You can bring more income to your local community and the small businesses that inhabit it by providing recommendations to your guests. Tell your guests about that small, locally-owned eatery that you love. Give guests recommendations of those little, unique shops where they can browse and support local businesses. This can help bring more attention to these small businesses and build your local economy.
Mentioning events on your online listing is another great way to bolster the community as well. This can encourage more guests to book with you and support these local happenings.
As you can see, there are some real perks to providing a recommended list, and this list can be offered up via your online listing and a welcome book. If you prefer not to leave a booklet in the rental, another option is to message guests after booking with your recommendation list. While some people may prefer a printed copy, a large demographic will probably be just fine with a digital list. So, however, you decide to create this recommendation list, just make sure to do it. Take time to start thinking about all of the places the locals love, upcoming events, and other activities your guests might enjoy. Compile the list into an easy-to-read format and make sure to provide it to all your future guests.
If you’d like further help marketing your property and increasing bookings, please reach out to us at PMI. We are here to make your life easier, increase your investment, and keep guests happy. Check out our website to learn more: https://www.propertymanagementinc.com/.
